Radiant Designs

RADIANT DESIGNS

How We Began

We have always been driven to create more effective branding solutions for businesses as far back as we can remember. In fact, one of our founders recalls that while growing up, in school in Mayflower Junior school, Ikenne, Ogun State, customers would always ask for him when they come to shop at his mom's supermarket.

He never lets us forget that, in fact, whenever he was on holiday from school, he seemed to be the attraction at the store because customers loved the attentive and caring way he attended to their needs and resolved them. he tells us of how on Sarturdays, people from as far as Gbagada would drive to his mother's supermarket to come and buy gifts for weddings and he would intelligently help them to make a choice, stating the merits and otherwise of each item being considered.

Then, finally he would wrap the gifts as if he was a surgeon carrying out a life-threatening operation on a patient. In fact, customers often end up giving him tips but that was never his consideration as they were relatively well-off themselves and, that was never his reason for the attentive, almost loving care he gave to the needs of the customers.

Eventually, he had his store and created a video club and store in it, with the thought that it would be convenient for customers if they had a one-stop place to do their shopping and also rent or buy movies and music CD's.

Philosophy

Excellence and Perfection in form and function.

That's our philosophy. We are a team of professionals with background ranging the entire gamut of human experience and professional fields who simply do not compromise on excellence.

Our statement in this medium goes beyond just words. The pursuit of this philosophy is not an aspiration towards an ideal - it is the way we are. It is not something we strive at or aim for. There simly is no other way for us to put it than that, it is who we are naturally.

We tend towards perfection. One of our founders is a man who cannot help noticing that the photo frame in a friend's place is askew on the wall and, can barely suppress the itch to right it.

He is the head of our quality assurance unit. We call him "Eagle Eye" because, each of our four (4) design teams always have him at the back of their minds when about to present concept designs for consideration.

It's usual to hear design team supervsiors saying, "Are you sure you guys got everything? You know Eagle Eye'll see it even if it's not there".

Our Work

For every commssion, our aim is always to surpass all limitations and achieve the expression, in form and function, perfect representation of the most effective brand message of the client.

We do not compromise a One Hundred Percent (100%) achievement of perfection in this regard. We keep going and going, sometimes, even after clients are satisfied.

But, forgive us for the conceit, but the truth is that, in most cases we do know better than they do. At least with regards to the process of achieving their goal and getting their intended brand message to the public generally and, their targeted audience specifcally.

It's our job - it's all we know, it's all we've been trained for and, it's all we do. It stands to reason really that we should know better, the means of delivering the effecte desired.